The Apparent Mainstream Failure of Sony’s Inzone Gaming Lineup

Confusion in an overstuffed segment?

Alex Rowe
5 min readJun 13, 2023

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Target price sticker showing a 70 percent clearance discount on Sony Inzone headsets.
Photo taken by Alex Rowe inside a Target.

Nearly a year ago, Sony expanded their gaming peripheral lineup into the PC space with the explosive launch of Inzone. This series of headsets and gaming monitors had a splashy debut, with influencer-lead marketing and early reviews hyping them as a premium choice in the crowded PC peripherals market.

I reviewed both the low-end Inzone H3 (which I didn’t love) and the Inzone H9 (which I thought was good). Both of these headsets tout their dual compatibility for both PC and PS5 gamers — but that’s also a bit of a tough sell considering that Sony’s popular and stylish Pulse 3D Headset also offers that same connectivity in a more value-conscious package. The higher end Inzone headsets and monitors hoped to use premium tech like noise cancelling and HDR to grab some of that magical high end PC money while offering PS5 users a fancier option.

What could go wrong?

A year later, the hype seems to have fully died out, and the product family hasn’t expanded beyond its initial launch offerings as of this writing. Computex and Sony’s PS5 showcase both just happened, and either would have been a good place for Sony to mention where things were going with Inzone, but there was no news.

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Alex Rowe

I write about gaming, tech, music, and their industries. Audio producer, video editor, and former magazine critic. Look mom, I’m using my English degree!