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The Rise of Magnets in PC Gaming

Old tech, exciting new implementations

Alex Rowe
5 min readApr 24, 2024
Close up detail of a SteelSeries Apex Pro Mini keyboard sitting on a desk.
Photo taken by the author.

Choosing PC gaming peripherals can be super difficult — to the point where I almost think it’s intentional as part of the marketing. Just looking at keyboards alone, the sheer amount of switch types, form factors, industrial designs, and price ranges is nigh-infinite, potentially baffling consumers with too much choice.

This bafflement has an interesting side effect — it forces you to emotionally invest in your decision. You have to spend real time researching everything and trying to find the right option for your specific use case. Once you’ve finally made a choice, you’re then more likely to defend and evangelize that product online and to your real-life friends because of all the time and emotional care you’ve already invested, not to mention the money.

It’s often not even as simple as “better product costs more cash.” Premium tech products sometimes flop, or they beef up features that are cosmetically appealing but don’t actually add anything to your gaming performance. In today’s gaming mouse world for example, you can regularly find the same exact sensor in a $99 dollar mouse as in something that costs double thanks to PixArt’s stranglehold on the market. The parts don’t always scale up alongside the money you’re spending.

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Alex Rowe
Alex Rowe

Written by Alex Rowe

I post commentary about gaming, tech, and sometimes music. I’ve written professionally about games since 2005. Look mom, I’m using my English degree!

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