The MSRP of the gold Cloud Alpha is $99.99, just like the standard edition. So if you’re seeing it for cheaper, it’s on sale!
Sometimes, only one color of a headphone or headset will go on sale, in order to incentivize you to pick that specific color. This can happen because a specific retailer stocked too many units of that one color, or because the manufacturer wants to increase sales of that particular option. Apple does this constantly with Beats products, which is why you’ll frequently see sales on those headphones that only apply to a couple of the many available colors.
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