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The Epic Failure of Ubisoft

No hay cart to land in this time?

Alex Rowe
7 min readJan 9, 2025
The dense opening jungle area of Avatar: Frontiers of Pandora. A tree-lined path leads to a giant waterfall in the distance under a bright blue sky. Some burning wreckage in the foreground entices the player to explore what might have happened down the way.
Avatar: Frontiers of Pandora is one of the most detailed-looking games ever made. But it didn’t save a spiraling game company. Screenshot captured by the author on PS5 Pro.

I should have known something was very wrong when 2020’s Assassin’s Creed Valhalla didn’t have any cool new graphical effects stapled to it for the next gen console launches.

At the start of every previous console generation of the modern era, one hilarious thing was always a given: French publisher Ubisoft would truly show up with a number of new flashy titles. They were never one to let a good hype or marketing cycle go, and new hardware platforms meant new opportunities for growth and sales.

2020 was different, both for the company and the gaming industry at large. It was of course a rough pandemic year for everyone, and numerous game development cycles got crushed in their final months even as more copies were selling to home-bound fans than ever before. Still, it seemed like Ubisoft was poised to deliver some real winners for the newly launched Xbox Series X and PS5. They hit the ground running with four major titles inside the release window…but it didn’t go the way I hoped.

Only one of their games (Watch Dogs: Legion) was meaningfully enhanced for the new hardware, with some fancy additional ray traced reflections. The other three (AC Valhalla, Immortals: Fenix Rising, and Just Dance) were simply the PS4 builds running at higher resolutions. Loading them up…

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Alex Rowe
Alex Rowe

Written by Alex Rowe

I post commentary about gaming, tech, and sometimes music. I’ve written professionally about games since 2005. Look mom, I’m using my English degree!

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