Thanks for linking my hasty reaction piece! It was mostly written in the fires of passion, and I always approach stuff like that with just a sprinkle of snark and humor.
The new logo, to me, seems like a “first-stab.” Like a logo that would get thrown out in the initial round of meetings about what Medium would be.
The previous logo had some very careful thought and attention put into it, as you so elegantly highlighted.
I’m sure I’ll get used to the new logo. The mobile icon is a bit more off-putting and I lost track of the app on my phone desktop for a day because of it.
The rest of Medium’s site design continues to be modern and cutting-edge, and exactly what I’d expect from a social blogging platform in 2017. If all of these new branding changes had rolled out alongside a whole new design, maybe something more like an interactive newspaper, I’d understand them more. But I think the new logo clashes with the old design.
Again, it’s not really that big of a deal. But it is jarring.
I miss being able to click the top left corner of the page on my Macbook to go back home.