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Remember Borderlands?

The progenitor of the looter shooter genre is still a brilliant classic

Alex Rowe
7 min readMay 26, 2023
The title screen of Borderlands (2009) running on a Switch Lite.
Nintendo Switch screenshot taken by the author.

I attended a midnight retail release for the first Borderlands game in 2009, back when midnight game launches and physical disc copies were both still things people were interested in. I didn’t go anywhere special, just to my local GameStop where I was a somewhat-regular customer. Not a regular in the “hang out and talk annoyingly to everyone who comes in” sort of way, but a regular of the “actually buying and trading games” variety.

That particular night something cool happened: I met one of the developers on the game. I don’t remember his name, but I think he was part of the design team. He was on vacation from Gearbox to celebrate the launch of the game, and he decided to come back home here to Oregon and visit his family. Before leaving the office, he decided to grab a box of swag to give away at a random midnight event near his hometown, as a surprise — and I just happened to be at the event he showed up at.

While everyone else happily gobbled up t-shirts and posters that night, I was the lone person eager to walk home with a Borderlands mouse pad. So clearly, this article is bought and paid for directly by the development team and you shouldn’t trust me or my opinions. I’m just kidding. I’ve never talked with Gearbox and affiliate…

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Alex Rowe
Alex Rowe

Written by Alex Rowe

I post commentary about gaming, tech, and sometimes music. I’ve written professionally about games since 2005. Look mom, I’m using my English degree!

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