Razer’s Flagship Mouse Pricing Makes Zero Sense
Razer has one of the largest families of gaming mice on the market today, with prices ranging from $40 (Razer Viper Mini) all the way up to $149+ (Razer Basilisk Ultimate).
Most of their models are impressively competitive, coming in at prices that match or beat similar mice from other companies, and I think that’s helped them to dominate the space — at least at the low end and midrange. Up top, their flagships command a daunting premium, and I can’t figure out why.
Razer’s flagship wireless mice are often built around similar technology to their cheaper wired counterparts. The current Basilisk lineup is a perfect example of this conundrum. The Basilisk Ultimate is Razer’s single most expensive mouse, with a $149 base price or a wallet-searing $169 if you also want the helpful/essential charging dock. That makes it not just their most expensive mouse product, but one of the most expensive mice you can buy from any company.
The recently-launched Basilisk V3 carries a paltry $69 price tag. Although its wired, the rest of its feature set meets or exceeds its expensive wireless cousin. It has a newer, faster sensor. It has an improved mouse wheel. And it has Razer’s top-of-the-line optical switch technology inside. It also has cool new…
