Razer Built an Ecosystem When I Wasn’t Looking

The Good and The Bad of Synapse 3.0

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I think 2019 will be the year of the PC Digital Store Wars.

Steam has held a tight grip on the lead for so long, and also often takes the laid back approach instead of the proactive one when it’s time for real change.

And then there’s Razer.

Razer, the company originally known for making fancy black gaming mice…but which now makes keyboards, headsets, computers, and cell phones. They went from a niche product to the most mainstream PC peripheral and gaming hardware brand. And had enough capital to snag away THX from the clutches of the Lucas/Disney merger.

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I hadn’t used Synapse 3.0 until last week. I bought a Razer Nari for fun, testing, and review purposes… and was required to install the software in order to use all of my new headset’s features.

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I had a vague notion that Razer Cortex existed before now, but I had no idea it was meant to be the main hub of Razer’s digital PC ecosystem.

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I somehow missed the wave of controversy around Razer’s Softminer application when it launched last month.


I have no idea who is going to come out on top in the impending PC store platform wars. Heck, I’m the guy who never thought Fortnite would eclipse PUBG the way it has…even though PUBG is a broken video game in a lot of ways.

Written by

I do radio voice work by day, and write by day and night. I studied film and production. I love audio, design, and music. Also video games.

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