With the impending release of the long awaited GTA VI trailer just a few days away, I’ve been watching old examples of Rockstar’s marketing again. Turns out, their work holds up really well.
As a fan of the movie Highlander, I’m a total sucker for a good use of Queen music. If I hear Freddie Mercury I’m at least going to be mildly interested in your content, even if it’s not all that well implemented. Nail the use of Queen with great editing or clever thematic elements, and I’m going to be all the more excited. Fail at it ? Well at least I got to hear a Queen song and the remaining gents in the band got a check.
Ten years ago, my favorite GTA V trailer was the one simply titled “Michael,” — and after a decade, it still is. I think it’s one of the greatest video game trailers ever made. I’ll embed it for you right here in case you haven’t seen it.
Yes, it uses Queen’s Radio GaGa as its backdrop — and it does so confidently. Rockstar’s marketing team did the predictable thing of timing several…
