Gone was the old headset demo area that used to live here, and in its place was a bunch of new Microsoft marketing material, including fake plastic shells of the different Xbox models, and some fake controllers.
So many things are wrong with this it’s kind of hilarious.
WORDS ARE BETTER THAN PICTURES?
For those that don’t know, this display is not really Best Buy’s fault. Microsoft provides all this stuff, and often, they and other companies will actually pay retailers for premium positioning inside stores.
Notice anything weird about this display?
That’s right, there’s not a single TV or screenshot in sight.
It’s just a big pile of specs.
How is a list of specifications going to sell the average Best Buy shopper on the extra power of the Xbox One X?
“We’re selling the most powerful console ever!”
Okay, but can I see the graphics —
“No! But you can read about what’s inside it!”
I see this other white one is cheaper. Does it play the same games?
“Yes! But this newer one has all these things we’ve typed out in words — “
I’m getting the cheaper one.
COMICAL OTHER THINGS
There’s a prominent spot to show off the Elite controller…but no Elite controller on display. (And the Elite controller still hasn’t been updated with the Bluetooth capability of the newer models).
And then you look down.
Look at the shelf below the hilarious text-only display.
It’s covered with full-priced collector’s editions of older Bethesda games.
How many of these did the Best Buy have lying around? Did Bethesda pay a bunch of money to have these be so prominently featured? Are these the titles that Microsoft wants people to play on their new powerful system?
I mean, Doom, Dishonored, and Skyrim are all good games…but they aren’t exactly the best things to pair with this new “amazing” system… right? Won’t most hardcore gamers already own these games?
This whole display feels incredibly thrown together. And yet it’s the best that a big corporation could muster to put inside a giant retailer.
This doesn’t bode well for the future of the Xbox One X.
I’m sure that Microsoft will be just fine long term. But this display made me feel like they didn’t believe in the product enough to even show off the new visuals, which are kind of the main selling-point of the system.
A regular consumer just isn’t going to care about having 6 teraflops of computing power if they can’t see what it’ll do for them.
There’s still time for them to add, you know, a television to this display. But that won’t change the fact that it’s covered in unhelpful text.