Logitech Can’t Keep Getting Away With This

Yesterday’s gaming technology, tomorrow!

Logitech makes some okay mice (like the G502X here in a photo taken by the author), but the rest of their gaming product lineup is way behind the curve.

PC gamers are some of the most demanding consumers on the planet. They tend to want as much performance as they can get for their dollar, and peripherals targeting this segment usually try to emphasize some kind of pro advantage or new concept or latency reduction, in order to entice as many buyers as possible.

Unfortunately, the intense underlying desire for more and more gaming performance at any cost leaves plenty of room for well-funded marketing departments to take something outdated, dress it up with lots of popular buzzwords, and pass it off to a hyped up audience at a premium price point.

No one pulls this trick more often than Logitech. They’ve built one of the largest brands in both gaming and non-gaming peripherals, and I’m shocked that more of their customers haven’t caught on to the ruse at the heart of so many of their offerings.

Logitech has been in the peripheral market since before I was born, and although they present a chill clean vibe on the surface, they’re a massive company with a lot of potential ground to lose. They’re one of the largest players in the tech peripheral space, with over 7300 employees and a current asset value approaching $4 billion dollars (click here for all their financial disclosures if…