When Medium switched to clapping, I faced a problem.
I now had hundreds of posts that asked people to click a “recommend” button that wasn’t there.
My solution to this was to be lazy and not update any of these old posts. Then in new posts, I just asked people to clap instead.
In today’s weird Internet world, literally every piece of content longer than a tweet is “supposed” to end with the creator asking for likes, claps, subs, follows, etc.
It’s so omnipresent that I’m not even sure that it does anything anymore. Oh sure, people say that it helps…but isn’t that just the nightmare habit sustaining itself?
I want to trust my audience and treat them like people who can think and choose what to click on.
So I’m not doing any of this random click-asking from now on.
If you want to use the random sharing/like button/following features of whatever site you’re reading my stuff on, go right ahead.
I don’t like the amount of room it takes up at the end of posts, and I don’t like how we’ve slowly trained people to ignore the ends of blogs, videos, and articles.
Endings are important.