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I Can’t Handle These Two New Game Titles

Game marketing must be stopped!

Alex Rowe
5 min readJun 6, 2024
The official key artwork for RPG Maker WIth, showing the logo and some fantasy characters in front of a painted landscape.
WIth what guys…with what??? Official game key art, https://nisamerica.com/rpg-maker-with/

I had other stuff I wanted to focus on today, but the video game industry has delivered me some new marketing nonsense that’s so profound and hilarious I simply must talk about it.

There’s an old misguided saying that “all press is good press,” and games frequently test the limits of this with their titles and PR campaigns. I know that it’s hard to pick the perfect moniker for a creative work; that’s why we get so many bland sequel names, and why there are now sixteen numbered Final Fantasy games alongside many spin-offs.

However, I think naming creativity can sometimes go too far, as is the case for these new announcements I simply must mock.

First up is a new entry in the RPG Maker franchise. This is a long-running series mostly released on PC so far, but a new online-enhanced installment has been announced for the Nintendo Switch. That’s super cool, in theory. Pixel art RPGs are a perfect match for the capabilities of Nintendo’s aging handheld, and I love the idea of a fully connected online creative space where my friends and I can make a little game together.

The name of this new video game? RPG Maker With.

That period isn’t a mistake. That’s really the entire name of the product. It’s not…

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Alex Rowe
Alex Rowe

Written by Alex Rowe

I post commentary about gaming, tech, and sometimes music. I’ve written professionally about games since 2005. Look mom, I’m using my English degree!

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