HP Killed the Soul of HyperX
In 2021, HP bought the enthusiast gaming tech company HyperX, and almost immediately I saw fans start shouting online that they had “ruined” the company’s output. There were all sorts of weird claims about headsets suddenly getting worse, or how the mere presence of an HP logo on newer gear meant that it was bad.
In reality, HyperX’s spiritual death took about three years. It was made final with the firing of someone I had considered the entire face and soul of the brand, which I’ll get to towards the end of this piece. But first a little backstory.
HyperX was never the biggest overall gaming tech brand, but they did achieve tremendous success in certain sectors like headsets. Now, they seem like a fraction of what they once were, with a smaller product lineup, a slower pace of new releases, far less retail presence, less overall hype online, the loss of key personnel, and a weird focus on 3D printed trash they hope will turn a quick profit.
HP might not have ruined HyperX right away, but in my opinion as a fan the company is so much worse now than they were five years ago.
