Corsair’s Biggest Problems
I generally like Corsair, and there’s no doubting they’re a large force in the enthusiast gaming PC space. They make such a complete product stack that you could have Corsair parts inside, around, and next to your gaming PC. You can’t walk through a Best Buy without tripping over a large Corsair display, and their marketing is front and center all over the internet.
However, there’s always room for improvement, and I think if they took a look at the below issues, they’d be doing even better. The PC gaming peripheral market is hyper-competitive, with tons of name players fighting for your money alongside smaller online-only choices. There’s little room to get stuff wrong, and Corsair gets a couple of things bafflingly wrong, in my opinion.
I’m just a guy who writes things on the internet, and my articles are completely user supported and not sponsored by any of the companies I cover. I’ve been PC gaming for over thirty years and I used to write for a print magazine about tech back when those were a thing. Corsair didn’t ask me to write this. If they had they probably would have said “hey, please don’t tell people that our mice look stupid.”
Too bad Corsair! I’m independent, and I think your mice look stupid!
Join me as I take a look at Corsair’s challenges and offer my own meaningless suggestions for improvement. This article was almost certainly inspired by a recent trip to the local Best Buy I begrudgingly tolerate. While there, I heard two different dudes confidently refer to the company as “Core See Ar” multiple times.
Branding
Corsair has some major branding and naming issues across their product lineup — and hilariously it used to be a whole lot worse.
I can’t talk about the company’s branding without bringing up the logo nightmare from around eight or so years back. Corsair’s logo is a collection of ship sails. It’s simple, nice, and strangely classy in a world of products that’s obsessed with RGB and faster gaming performance.
