Bose: I see what you did there. With the colors. I get it.

Earlier this year, Bose released the QuietComfort 35 headphone. It’s their first pair of wireless noise cancelling headphones, and it’s one of the best headphones on the market today. It comes in two colors.

Silver and Black.

Hmm. What an interesting choice! Most other headphones come in a variety of colors these days, to appeal to customers looking to match their personal style.

Silver and Black.

Those aren’t very exciting colors. The Black version is just a rehash of the limited edition Triple Black QC25 that came out last year. The Silver is new, but it’s very understated.

Hmm.

Bose likes to target discerning consumers. Those that do a lot of traveling. Those that need to do business in loud environments. Those that enjoy and value the brain sanctuary that noise cancelling provides. They create an air of value and professionalism around their brand…a more reserved and classy feel than other headphone companies.

In 2016, laptops have become the main tool of remote work. If you’re a business traveller, you have a laptop. If you’re going to do some work in a coffee shop, you have a laptop. Heck, many gamers even use laptops now. Implausibly, and against the whims of many market analysts from just a few years ago, the laptop prevailed over the tablet and the desktop.

The two main computers out there are Macs and Windows PCs.

Bose released their new flagship headphones in Silver and Black.

Let’s look at some photos.

Silver

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Silver QC35
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MacBook in Silver

And Black…

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Black QC35
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Lenovo ThinkPad in Black, a popular Windows PC

Oh hey. Look at that!

The colors may be boring, but they match the most common colors of the two most popular computers on the market. Most MacBooks come in a silvery color, and most Windows laptops are black. There are other options, sure, but if you’re a “business grade” consumer, you’re probably not using a Rose Gold MacBook or a bright blue HP Stream. And if you are, Silver and Black are still basic enough that they won’t totally clash with your color of choice.

I think these sorts of design decisions are endlessly fascinating. Sometimes, I look at a piece of design and wonder: what meetings and discussions lead to this choice? How on Earth did this happen? Why? WHY?

But the understated colors of the Bose QC35 make almost too much sense. And that’s fantastic.

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